Hammer and Nail Marketing and VIP Marinas, partnered together to create on-page SEO landing copy for more than 12 marina locations. A project this size needed support. So, on behalf of the marina mogul, Hammer and Nail Marketing subcontracted me to assist in research, copywriting, and SEO auditing. Here’s how I helped these two clients.
Table of Contents
On-page SEO copywriting for marinas
I am a Yoast SEO proponent and always integrate a Yoast SEO on-page content strategy throughout all the landing page copy. In addition to the most recent on-page content strategy, I wove in a narrative. Working closely with Hammer and Nail Marketing, we created copy that was informative and engaging. Readers learn about VIP Marinas’ commitment to exceptional customer service and their impressive growth from one marina in 2009 to 13 today.
Research before SEO content writing
Before each project, it was crucial I understand the individual brand of each VIP Marina location in the southern United States. Accurate and trustworthy research was important to the foundation of each webpage, newsletter, and social media post copy.
On-page SEO Audit
Landing page copy that informed, enticed, and, primed potential customers for a high-end marina experience was the goal for the team. So we used BrightLocal to analyze and update our search engine result page placement.