{"id":97,"date":"2024-05-21T23:41:47","date_gmt":"2024-05-21T23:41:47","guid":{"rendered":"https:\/\/avalonlustick.io\/staging\/4019\/?p=97"},"modified":"2025-05-26T22:23:49","modified_gmt":"2025-05-26T22:23:49","slug":"rb-life-brands","status":"publish","type":"post","link":"https:\/\/avalonlustick.io\/staging\/4019\/rb-life-brands\/","title":{"rendered":"RB Life Brands"},"content":{"rendered":"\n
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RB Life Brands<\/h2>\n\n\n\n

My background in sustainability came into play as the Content and Public Relations Manager for the bamboo toilet paper brand. The brand’s goal was to convert regular toilet paper users to switch to a more sustainable and environmentally-friendly option with colloquial and educational content. <\/p>\n<\/div>\n\n\n\n

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SEO Content Writing <\/h2>\n<\/div>\n\n\n\n

To establish authority and trust, especially as a sustainable brand, crafting the right content was crucial for the bamboo toilet paper brand. To do this, I created a content schedule, wrote long-form content about niche environmental topics, and edited submissions from outsourced writers. <\/p>\n\n\n\n

In addition SEO Content writing, I also spearheaded the brand’s public relations team and wrote several press releases announcing the brand’s accomplishments. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Project Management<\/h2>\n<\/div>\n\n\n\n

Working together with the social media management team, the marketing and sales team, and outsourced independent contractors, we created online content that helped convert sales, rank higher on search engine results pages, and spoke for the trees.

My direct responsibilities included ensuring the content adhered to AP Style and Yoast SEO best practices. <\/p>\n\n\n\n

View another example of my project management experience, here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Testimonial<\/h2>\n<\/div>\n\n\n\n
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“Avalon is very skilled and creative. Avalon understands the goal at all times. It was a pleasure to work with Avalon on this project, I look forward to reconnecting soon.”<\/p>\n\n\n\n

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John Dimitrakakis, CEO<\/strong><\/p>\n\n\n\n

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RB Life Brands<\/p>\n<\/div>\n\n\n\n

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Check out some of the work<\/h2>\n\n\n\n
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Media Representation Examples<\/h2>\n<\/div>\n\n\n\n
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Press Releases<\/summary>\n