{"id":251,"date":"2024-06-20T01:58:41","date_gmt":"2024-06-20T01:58:41","guid":{"rendered":"https:\/\/avalonlustick.io\/staging\/4019\/?p=251"},"modified":"2025-05-26T22:32:38","modified_gmt":"2025-05-26T22:32:38","slug":"ai-and-seo-whats-right-and-wrong","status":"publish","type":"post","link":"https:\/\/avalonlustick.io\/staging\/4019\/ai-and-seo-whats-right-and-wrong\/","title":{"rendered":"AI and SEO: What&#8217;s right and wrong"},"content":{"rendered":"\n<div class=\"nfd-container nfd-wb-text__text-13 wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"nfd-container wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"nfd-container nfd-text-md wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-max-w-prose wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">The do&#8217;s and don&#8217;ts of AI and SEO<\/h2>\n\n\n\n<p class=\"\">At first glance, AI and SEO seem like they go hand-in-hand. Sure, artificial intelligence has the ability to help with your site&#8217;s search engine optimization. But I&#8217;ve recently learned that there is a fine line between the right way to use AI and SEO, and the wrong way.<\/p>\n\n\n\n<h2 class=\"nfd-text-lg wp-block-heading\" id=\"introducing-block-patterns\">The right way to use AI and SEO <\/h2>\n\n\n\n<p class=\"\">Using AI in writing is a polarizing topic. One that leads to discussions consisting of awkward pauses, ethical breakdowns, and philosophical reflection.<\/p>\n\n\n\n<p class=\"\">I am a proponent of AI in writing. Because there is nothing wrong with it. Literally. Even Google, the overseer of all the world&#8217;s curiosity, mentions in their search guide and outline for AI use. <\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\">&#8220;Appropriate use of AI or automation is not against our guidelines.&#8221; <\/a>Boom. There you have it. Moving forward, the worthiness of AI-generated content to appear on page one of SERP is evaluated on an honor system Google developed called expert, experienced, authority, and trustworthiness &#8211; or EEAT. This guideline requires the writer to provide the highest quality work. <\/p>\n\n\n\n<p class=\"\">A system like this is important because there are users out there who are abusing AI-generated content.<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-max-w-prose wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-lg wp-block-heading\" id=\"streamlining-the-design-process\">The wrong way to use AI and SEO<\/h2>\n\n\n\n<p class=\"\">Google says those of use Gemini or ChatGPT to churn out content solely to rank high on search pages is abuse. A.k.a. the wrong way.<\/p>\n\n\n\n<p class=\"\">Regardless of how smart AI is or how advanced you believe the technology to be, it&#8217;s best practice to edit any text the program creates. Because at the end of the day, artificial intelligence isn&#8217;t an expert. Or experienced. Or an authority or even trustworthy!<\/p>\n\n\n\n<p class=\"\">As you create content for <a href=\"https:\/\/avalonlustick.io\/staging\/4019\/what-is-on-page-seo-writing\/\">on-page SEO<\/a>, consider it a representation of you or your brand at its best. Even if at one point a &#8216;robot&#8217; made it. <\/p>\n\n\n\n<h2 class=\"nfd-text-lg wp-block-heading\" id=\"pre-built-collections-of-blocks\">So, should you use AI in SEO?<\/h2>\n\n\n\n<p class=\"\">Honestly, I believe AI is a great tool to help organize information for readers and the algorithm to read easily. I imagine for those beginning to write or need to for other reasons, AI is a lifeline.<\/p>\n\n\n\n<p class=\"\">Yet as a professional, I&#8217;m weary of amateur writers using the tool irresponsibly. The line is narrow and I feel society is not quite balanced enough to walk the line. <\/p>\n\n\n\n<p class=\"\">But by educating yourself on current SEO news, finding brands with missions and values you align with, and sticking with your ethics &#8211; AI is sure to help drive traffic to your website. <\/p>\n\n\n\n<p class=\"\">Wondering if you&#8217;re doing it right? Ask me any questions by shooting me a message <a href=\"https:\/\/www.honeybook.com\/widget\/avalon_lustick_llc_206724\/cf_id\/63ee80bca59d700028128e09\">here<\/a>!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The do&#8217;s and don&#8217;ts of AI and SEO At first glance, AI and SEO seem like they go hand-in-hand. Sure, artificial intelligence has the ability to help with your site&#8217;s search engine optimization. But I&#8217;ve recently learned that there is a fine line between the right way to use AI and SEO, and the wrong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[36],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and SEO: What&#039;s right and wrong<\/title>\n<meta name=\"description\" content=\"Not sure how to use AI and SEO? Start here. 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