Three rolls of Life Brands toilet paper in white, green, and blue packaging are displayed on a surface with the slogan "Wipe Responsibly." A plant is partially visible on the right.

RB Life Brands

SEO Content Writing

To establish authority and trust, especially as a sustainable brand, crafting the right content was crucial for the bamboo toilet paper brand. To do this, I created a content schedule, wrote long-form content about niche environmental topics, and edited submissions from outsourced writers.

In addition SEO Content writing, I also spearheaded the brand’s public relations team and wrote several press releases announcing the brand’s accomplishments.

Project Management

Working together with the social media management team, the marketing and sales team, and outsourced independent contractors, we created online content that helped convert sales, rank higher on search engine results pages, and spoke for the trees.

My direct responsibilities included ensuring the content adhered to AP Style and Yoast SEO best practices.

View another example of my project management experience, here.

Testimonial

“Avalon is very skilled and creative. Avalon understands the goal at all times. It was a pleasure to work with Avalon on this project, I look forward to reconnecting soon.”

John Dimitrakakis, CEO

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