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On-page SEO and why you should care about it

On-page SEO might sound like a bunch of mumbo jumbo to you, but it’s one of the best online marketing tools.

If you’re a small business aiming to drive more traffic to your website, the right on-page SEO strategy can help.

By integrating a search engine optimization strategy throughout your website’s landing copy, you strengthen the integrity of not only your website but your business brand as well.

And we all want to please Google.

To elaborate I’ve organized why you should care about on-page SEO into Opportunities and Challenges.

Opportunities

  • Budget-Friendly: Unless you outsource your tasks, writing your copy to rank higher on the SERP is accessible to anyone. Check out this on-page SEO Checklist inspired by Yoast.
  • Double Whammy: Look, your business is going to need a landing copy anyway. You might as well set aside some time to research keywords and weave them into the writing. And if you hire an on-page SEO writer, it’s more bang for your buck!
  • A Competition Edge: Every company wants to rank number one on their favorite search engine. And I’m not talking about the sponsored results. I’m talking about the genuine, trustworthy first result on the search engine results page. So how is that achieved? By the right keyword and strategy.

SEO Challenges

  • Google Knows All: And we don’t. That’s the truth, no one knows exactly what the Google algorithm picks up to rank websites as number one. What the world does know it comes down to only the experienced, expert, authoritative, and trustworthy ranking well online.
  • Takes Time to Learn: There are plenty of resources that offer education courses about the best practices of search engine optimization. Shop around for a program that fits your needs best. Generally, all these courses preach the same thing. The more informative and authentic the text is, the better.

The takeaway should be that high-quality content paired with a keyword strategy should make for a budget-friendly marketing strategy to attract traffic. And more importantly, attract more business!